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Designed for you: Why products require research, iteration, and a bet.
Before a single line is drawn or a piece of material is shaped, the process begins with understanding. Not just what people say they need, but observing the rhythm of their day, the little moments of friction, the unspoken wishes. We immerse ourselves in the real world, seeking to grasp the genuine needs and desires that a new creation could fulfill. What problem are we trying to solve? How can we make a daily interaction simpler, more enjoyable, more valuable? It's about getting to the core truth of a need.
Bridging Communication Gaps: The Clear-Cue™ Signage System – An Intersection of Auditory Science and Behavioral Psychology
A growing aging population brings an increased prevalence of age-related hearing loss (ARHL), or presbycusis, a condition affecting approximately one in three people aged 65-74 (1) and nearly half of those over 75 in the U.S. (2). This common sensory impairment can lead to missed social connections, important deliveries, and critical alerts when visitors cannot effectively make their presence known. The Clear-Cue™ signage system addresses this challenge by integrating principles of auditory science and the psychology of social scripts.