Designed for you: Why products require research, iteration, and a bet.

Before a single line is drawn or a piece of material is shaped, the process begins with understanding. Not just what people say they need, but observing the rhythm of their day, the little moments of friction, the unspoken wishes. We immerse ourselves in the real world, seeking to grasp the genuine needs and desires that a new creation could fulfill. What problem are we trying to solve? How can we make a daily interaction simpler, more enjoyable, more valuable? It's about getting to the core truth of a need.